Thomas Wilson

Thomas Wilson is an award-winning UX, Service Designer, Product Designer, and Design Director.

Wilson has provided design leadership and experiences with UX design, product, and service design, working with notable clients like; AIG, Experian, Amazon, NASA, LPL Financial, and Kroger, as well as numerous tech startups, SMBs, and Fortune 50-500 companies. He has been listed in the Inc. 500 twice, and one of his client sites was featured in Forbes "Best of the Web."

Wilson holds A.As in design, B.A. In Organizational Design & Leadership and a specialization in Leadership & Management from Harvard Business School. His certifications include an Accredited Service Design - Master Trainer (SDN), a Lean Six Sigma Green Belt - Level II, a Human-Centered Service Design certification from IDEO U, and a Nielsen Norman Group (NNG) Masters in UX Management.

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Service Design Cookbook: What Is It and How We Do It

The Service Design Cookbook has been used at AIG, BlueCross Blue Shield and United Healthcare and used to set up several communities of practices and train more than 30 Service Designers with established process on several of the largest journey and product teams in the world.

This presentation will explore why Service Design is the most viable form of design, unifying businesses and teams to better understand customer, business and user needs to create unparalleled product and service value.