PRINCETON ACM / IEEE COMPUTER SOCIETY CHAPTERS
JANUARY 2002 JOINT MEETING
Global Web Sites: Internationalization and Localization Issues
Nuray Aykin
Siemens Corporate Research
We need to have a global perspective from the beginning when
creating applications targeted to global customers. For this,
we need to understand the issues surrounding two important
components of globalization: internationalization and localization.
Internationalization is the initial design process that ensures a
product or service can be easily adapted to languages and cultures
without engineering changes. Localization is the end process of
adapting a product by adding locale-specific components and
translating text.
Creating internationalized and localized Web sites is a new
challenge for Web designers. But globalization will make your site
easier to extend to different locales, improve quality and ease of
use, and provide a competitive edge in the global market.
In this talk, we cover strategies on designing global web sites,
internationalization and localization design considerations, and
management of global web sites. We incorporate examples from best
practices for creating and maintaining multi-lingual, multi-locale
Web sites. The topics include:
- The global Internet: Why do we need to globalize?
- Globalization design guidelines (cultural and formatting guidelines)
- How to develop a globalization process
- Challenges and issues concerning global Web site development
- Best strategies on how to develop and manage global content
- Tools for internationalization and localization
- HTML, Java, Domain registration, HTTP, and URL capabilities to
handle multilingual and data formatting issues
- How to develop effective Web sites which anticipate and deal with
different methodologies, character sets, data format conventions,
measurement systems, and cultural values and taboos
Nuray Aykin is a Senior Consultant at User Interface Design Center,
Siemens Corporate Research, Inc located in Princeton, NJ. Prior to
her work at Siemens, she was the Director of Internationalization at
Human Factors International, Inc. She provides user experience and
internationalization/localization expertise to clients around the world.
Prior to joining Human Factors International, she was a district manager
of the Internationalization District at AT&T Labs working on AT&T's
global products and services. She spent ten years in AT&T, designing
products and services for AT&T business units. She has a BS degree in
Industrial Engineering, MS in Operations Research, and Ph.D. in Human
Factors Engineering.
Nuray brings a global perspective to all phases of research, design,
development, and user/customer evaluation. Her work includes designing
user interfaces for the global market and providing consulting on
software internationalization, global customer needs assessment,
locale-specific guidelines, and giving internationalization seminars
and tutorials at national and international conferences. She has
numerous publications in her field.
Date: Thursday, January 17, 2002, 8:00 PM
Location: Auditorium, Sarnoff Corporation,
201 Washington Road (Rt 571 1/4 mile south of US 1), Princeton, NJ
Additional Information: Dennis Mancl (908) 582-7086,
or David Soll (215) 854-3461
URL: http://www.acm.org/chapters/princetonacm
E-mail: princetonacm@acm.org
A pre-meeting dinner with the speaker is held at 6 p.m. at
the Rusty Scupper on Alexander Road in Princeton. If you
would like to attend, please RSVP with an e-mail to
princetonacm@acm.org.
Princeton ACM / IEEE Computer Society meeting are open to the
public. Students and their parents are welcome. There is no
admission charge, and refreshments are served.