Global Web Sites: Internationalization and Localization Issues

Nuray Aykin
Siemens Corporate Research

We need to have a global perspective from the beginning when creating applications targeted to global customers. For this, we need to understand the issues surrounding two important components of globalization: internationalization and localization.

Internationalization is the initial design process that ensures a product or service can be easily adapted to languages and cultures without engineering changes. Localization is the end process of adapting a product by adding locale-specific components and translating text.

Creating internationalized and localized Web sites is a new challenge for Web designers. But globalization will make your site easier to extend to different locales, improve quality and ease of use, and provide a competitive edge in the global market.

In this talk, we cover strategies on designing global web sites, internationalization and localization design considerations, and management of global web sites. We incorporate examples from best practices for creating and maintaining multi-lingual, multi-locale Web sites. The topics include:

Nuray Aykin is a Senior Consultant at User Interface Design Center, Siemens Corporate Research, Inc located in Princeton, NJ. Prior to her work at Siemens, she was the Director of Internationalization at Human Factors International, Inc. She provides user experience and internationalization/localization expertise to clients around the world. Prior to joining Human Factors International, she was a district manager of the Internationalization District at AT&T Labs working on AT&T's global products and services. She spent ten years in AT&T, designing products and services for AT&T business units. She has a BS degree in Industrial Engineering, MS in Operations Research, and Ph.D. in Human Factors Engineering.

Nuray brings a global perspective to all phases of research, design, development, and user/customer evaluation. Her work includes designing user interfaces for the global market and providing consulting on software internationalization, global customer needs assessment, locale-specific guidelines, and giving internationalization seminars and tutorials at national and international conferences. She has numerous publications in her field.

Date: Thursday, January 17, 2002, 8:00 PM
Location: Auditorium, Sarnoff Corporation, 201 Washington Road (Rt 571 1/4 mile south of US 1), Princeton, NJ

Additional Information: Dennis Mancl (908) 582-7086, or David Soll (215) 854-3461
A pre-meeting dinner with the speaker is held at 6 p.m. at the Rusty Scupper on Alexander Road in Princeton. If you would like to attend, please RSVP with an e-mail to

Princeton ACM / IEEE Computer Society meeting are open to the public. Students and their parents are welcome. There is no admission charge, and refreshments are served.